Topics that are going to be covered :
> Basics of Salesforce
> How does Salesforce Work?
> Salesforce as a Service (Types)
> Clouds of Salesforce
> Why Salesforce?
> Benefits of Salesforce
> How to Use Salesforce?
> Salesforce Integrations in your Business
> Conclusion
Basics of Salesforce :
Salesforce is a CRM (Customer Relationship Management) platform that provides
its cloud based enterprise software. It is based on a multi-user and multi-tenant architecture.
It operates on a common technology base, wherein users do not have to worry about the infrastructural or
application upgrades, updates and maintenance.
Salesforce provides all the users with the latest software with new features and improvements as part
of the software experience.
How does Saleforce work?
Salesforce works on its proprietary programming language called Apex. It is object oriented
language which has a java like syntax that helps developers to build business logics and actions on
various processes.
Salesforce uses visualforce as their preferred UI framework. It is a tag based HTML like language that
helps developers create static, dynamic, reusable interfaces.
They have recently introduced and shifted towards a new UI and UX developmental system called Lightning.
It is a more sophisticated language used to build apps on salesforce with simplicity.
Salesforce as a Service (Types)
> SAAS | Software as a Service :
These are the pre-built, on-demand, hosted software which can be configured and customized moderately,
and is accessed through a license and delivery model wherein there is a subscription with central hosting
from provider.
> PAAS | Platform as a Service :
These are services which are provided as the complete cloud package of tools to handle hardware and software
to develop medium to high, customized applications on the given structure. The infrastructure required for
building said application is handled by the provider.
Clouds of Salesforce
> Sales Cloud :
It is used to elevate the effectiveness of your sales team. It is used for sales process automation,
increases lead generation, and improves communication between channels.
> Marketing Cloud :
It is used to merge all channels of marketing across social media, mobile apps, sms, websites and more.
It gives you the ability to engage with customers in real time and track their engagements.
> Service Cloud :
It is helps you to increase customer service interaction and retention by boosting response times, individuality
and a multi channel support. It also provides external customer service related plug ins and processes.
> Community Cloud :
It is a private, company social media where employees, customers and partners can come together on an open
forum type platform to communicate, discuss and share problems, solutions and advancements.
> Commerce Cloud :
It is a highly scalable software which provides you e-commerce as a service by providing a variety of unique
features with the benefit of freeing your business from the hassle of managing a technical and
developmental roadmap.
> Analytics Cloud :
It is a secure cloud based analytical solution to help your business analyse data efficiently and quickly, while
providing insights and data visualizations in the form of charts and figures.
Find your Force today.
With our Salesforce services, you can enable your organization's next phase of growth with ease.
Why Saleforce?
There are a vast variety of CRM platforms and solutions in the market, so what makes salesforce so
special? Why do a majority of companies all over the world use it? And how does it stand out from the market?
These may be some of the questions in your mind when comes to choosing your business' CRM, well then you
have come to the right place.
To start of this insight, you may want to know the basics of a crm
so that you can have a clear understanding.
Benefits of Salesforce
> Versatility :
Salesforce is high flexible and adaptable to your business needs. Its objects, processes, UI and UX can be
easily customized on the platform itself, and has options for full modifications.
> Manageability :
It is very easy to manage due to its organazition level and project level management options. It uses its
modules to help define and work with your company's systems.
> AppExchange :
Appexchange is an app store of salesforce, it is a marketplace of apps developed by third party developers.
This is a welcome feature as it allows for quick and easy deployment of features and services directly
to any of the salesforce clouds, that would require development time and expense.
> APIs :
Salesforce's API gives you the option to utilize various apps and softwares that your company might already be
using or is starting to use and integrate them easily.
How to Use Saleforce?
Salesforce is constantly evolving and has become more than just a CRM.
It is often misunderstood as an either or functioning platform ie for different people its
functions can be different.
For example, people mistake salesforce as just a sales tool and it is
understandably so.
To truely realize the potential of salesforce in your organization and reap it benefits, you need to know
just how to use it. The ways you can use salesforce generally can be molded to your needs.
Salesforce Integrations in your Business
> Service :
Deliver a customer service like never before by using salesforce's service cloud. It has features to help
increase insights, information and thereby awarness.
> Marketing :
Marketing is made more advanced by using salesforce's marketing cloud. It gives your better tracking,
analysing features and reaction and action metrics.
> Commerce :
Make advanced sites with features and campaigns with salesforce's marketing cloud. It helps to build a professional
site without the high developmental runways and plans required.
> Sales :
The obvious answer but an answer that enriches your sales. Using salesforce's sales cloud, you can cut the time
on data entry and more on customer interaction.
> Custom IT Solutions :
Use salesforce and its parent : force to make customized applications on its frameworks for an in-house or
a commercial product.
Conclusion
Salesforce is a powerful tool and has the potential to be an enabler for your business.
By the end of this definitive guide, you should have clear and robust understanding of everything
you need to know about salesforce.
To use salesforce to realize your growth we suggest to use our complimentary discovery, which will analyze
and understand you business needs to help you mould Salesforce to your requirements.